The live stream also provides you the benefit of recording and broadcasting the video in real-time. Live streaming is a data transmission method that allows you to watch, create, and share the videos in real-time. The viewers can continuously comment and share feedback that helps you understand the result of the product launch. ![]() You need to set the equipment and select the right platform to stream your video live. ![]() It is also an effective marketing strategy that allows you to connect with your potential audiences in real-time. The emergence of live streaming software has proved to be a groundbreaking transformation in digital marketing, enabling entrepreneurs and marketers to interact with customers in real-time and show a live demo of the product. Several businesses are trying these tactics to reach their users. Also, live videos allow viewers to watch events in real-time even if they are not physically present at the venue. ![]() But the issue with pre-recorded videos is that they are cut and edited, which may not provide the same viewing experience as the live videos. Today more people prefer to watch a video as compared to reading content online. Online videos have become increasingly popular.
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